Vocal for Local campaign
Developed a multi-part video campaign highlighting local Charleston businesses through custom-shot and edited content, shared across digital platforms to elevate business visibility and support the nonprofit’s fundraising efforts.
Client
Lowcountry Local First
Project Type
Social Campaign
Date
November 2019
Overview
For this social media and website campaign, I led the end-to-end production of a 10-part video series designed to spotlight local businesses and amplify the nonprofit’s impact ahead of a major fundraising initiative. I coordinated directly with business owners to schedule and conduct on-site video shoots, I wrote custom scripts, captured and edited the footage using iMovie, sourced music, and designed branded graphics to enhance each video. The final videos were published across Instagram, Vimeo, and the organization’s website, and further promoted through email newsletters. This multimedia approach helped boost visibility for local businesses while positioning the nonprofit’s work of supporting the local economy in Charleston.
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